Monday, May 10, 2004
Scenario Planning
Ben and myself will be visiting our hi-tech entrepreneurship client tomorrow. He is a top Prof. in the chemistry department, working on trigerring mechanisms.
We have but one goal - destroy shareholder value! Our method - scenario planning!
Seriously, scenario planning has come in for a bit of criticism lately for being consultant-speak rather than common sense. To prove those who couldn't get into consulting wrong, I shall demonstrate how Ben and myself planned our scenarios for tomorrow, by utilising powerful narrative techniques.
Scenario A
Top Prof:"Do you know what I mean by triggered response?"
Ben: "pH-responsive polymers are amphiphilic polyelectrolytes exhibiting pH-mediated conformational transitions between an expanded structure dominant by electrostatic repulsions and a collapsed structure governed by hydrophobic interactions. "
Max: " Yes, I agree Ben. pH-sensitive polymers are endosomolytic components to facilitate intracellular delivery of macromolecular therapeutics. "
Ben: "Quite right, I think biological rationales include endocytosis and mechanism of the cellular uptake of certain envelope viruses"
Top Prof: "You guys rock!"
Hmmm...alternatively...
Scenario B!
Max: “Whattup Nizzle Slizzle. That trizzled re-lizzle tech-nizzle you be dropping is DOPE!”
Ben: “Word up. Hotta than yo momma!”
Max: “When I hear ‘trigger’, I’m thinking about the AK-47 I be packing in the mean streets of Cambridge, home-boy”
Ben: “Word up, East-side 4eva boyeee”
Top Prof: “Get out of my office now. I’m calling Shai and Sandra.”
Erm...perhaps this scenario stuff is a little harder than we thought...!
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